Sometimes, especially in the case of marketing, advertising or other creative copy, translation is not the appropriate solution.
In such cases we will address this as a likely challenge at the outset of the project, highlighting why certain copy may not be suitable to translate directly. Once a combined copywriting and translation approach has been agreed, Zaum will engage a creative copywriter that specializes in the sector and media type.
Writing styles and requirements vary for web, social, advertising, broadcast and multimedia and we operate strict internal guidelines and classifications of our writing talent to ensure we meet our customers’ expectations.
