Translation is only part of the journey to business success in international markets.
Source materials that rely on visual humor, wordplay and idioms can often badly miss the mark when localized. This can be frustrating for local representatives and may damage a brand just as it is trying to generate success.
We will always partner with you to ensure your materials are adapted to best effect but we will add even greater value if we are involved earlier in the creative process. The planning stage of a new promotional campaign or marketing initiative is the ideal time to partner with Zaum to ensure optimal in-market success by assessing and advising on a variety of factors, including:
Campaign timing
Cultural norms and conflicts
Key messages and headlines
Image style and color selection
Talent selection, including voiceover artists
Data presentation styles
Regulatory conventions
Early identification of possible cultural or language challenges helps to avoid the additional costs and delays associated with developing or revising materials.
